Let’s dive into the 12 reasons why your emails aren’t getting past the spam filters. Many things go into whether or not your emails get delivered to the inbox. Then, we’ll dive headfirst into some actionable solutions to get your emails back in your subscribers’ inbox where they belong. We’ll explain all of these factors in detail so you can avoid getting flagged and stop your emails from going to spam.įirst, let’s start with all the reasons why emails go to spam in the first place. Your email service providers look at your engagement levels and recipient behavior when deciding which emails make it to the inbox, and which go to spam.
Subscriber engagement plays a huge role in email deliverability. Which means that sometimes legit emails go to spam, too.īut there’s another side to this story that you need to be aware of:
The problem is that the filtering process isn’t 100% perfect. One of the big reasons that your emails go to spam is that spam filtering has become more rigorous over the last few years.Įmail service providers like Google and Yahoo are cracking down on spam to better serve their customers. Otherwise, you’re leaving revenue needlessly on the table. So you really need to pay attention to why emails go to spam in the first place. You’re losing out on profits you could have earned had your emails gone to your customers’ inbox. Would you be OK with only achieving 83% of your earning potential? If you knew that you could make $100,000 this year, would you be OK with bringing in $83,000?īecause when we talk about your emails going to spam, we’re really talking about something else: That means roughly 1 in 6 emails get sent to spam or blocked for your subscribers’ inbox altogether.Īnd you may think 83% is pretty good. Globally, email has an inbox placement rate of about 83%, which is OK. If you prefer written instructions, then please continue reading.
Email keeps going to junk email outlook how to#
Because by the end of this post, you’ll not only know why your emails go to spam, but you’ll also know exactly how to get back to your subscribers’ inbox.
So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Why?īecause your emails are winding up in spam folders. When you see this message, you’ll need to check if you don’t have any rules configured which move messages to the Junk E-mail folder.Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. If a message has been filtered out via a rule or has been moved to the Junk E-mail folder manually, then the Infobar will not indicate a reason why the message sits in the Junk E-mail folder. When you see this message, you’ll need to troubleshoot the virus scanner or Junk E-mail filter that is included in your Security Suite or contact your ISP or mail administrator and have him/her check the virus scanner and/or Junk E-mail filter settings on the mail server (for instance adjust the SCL threshold when working with Exchange). ”This message was marked as spam using a junk filter other than the Outlook Junk E-mail filter.” If the message has been filtered out by another scanner, then the Infobar will contain the following text Make sure you have the latest updates installed and even try turning off the Junk E-mail filter to find out where the messages end up now. When you see this message, you'll need to troubleshoot your Junk E-mail settings in Outlook. ”This message was marked as spam using the Outlook Junk E-mail filter.” If the message has been filtered out by Outlook, then the Infobar will contain the following text Luckily, there is an Infobar notification above the message which tells you whether the message has been filtered out by the Outlook Junk E-mail filter or by something else. There are several methods to get your messages end up in the Junk E-mail filter. What do I need to change in order to get these messages delivered to the Inbox? Even though I have marked a message as "Not Junk", safe-listed it via "Add Sender to Safe Sender List" and "Add Sender's Domain to Safe Senders List", messages from this sender still end up in the Junk E-mail folder.
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